eBay Australia Segments Shoppers into Tribes to Attract Advertisers

Did you know 7.3% of eBay Australia shoppers are "Crusaders" - career oriented singles and couples with high incomes and long work hours and who were "born to shop"? And that 14.6% of shoppers on eBay Australia are considered "DebtStars" - financially extended younger families?

eBay Australia Removes Postage Caps for Books

eBay sets limits on what sellers can charge for shipping and handling fees to buyers in certain categories. On Monday, eBay Australia raised some of those caps and removed shipping & handling caps altogether in the Books and Magazines category.

eBay Australia Targets Fashion Shoppers via Social Media

eBay Australia's Fashion Gallery has launched a fashion-focused social media community on six of the largest social media sites with curated editorial content.

eBay Australia Changes Postage Caps To Reflect Higher Costs

eBay has made one of its periodic increases to the maximum postage rates it allows in some categories (notably CDs and DVS). Australia Post increased its charges back in April, so the new rates reflect that, ensuring sellers can charge a vaguely fair price. Most notably, caps have been dropped altogether for books. eBay is also introducing a new fee structure this week. [eBay] ...

Are Kindle Ads A New Direction For Amazon?

Are Kindle Ads A New Direction For Amazon?